1. Identify at least two (2) potential target markets using your knowledge of market segmentation and current research of visitors to Hawaii. Justify your opinion using a minimum of two references.                                                                                 (200words)
2. What type of restaurant would you recommend Blackfield Hawaii Corporation build for the resort development? Explain your choice and outline your concept including the 4 product levels. Price point is useful as it helps indicate your positioning strategy.

(500 words)

3. Develop an integrated communication Mix for your restaurant concept, demonstrating your knowledge of the communications process.

This could include:                                                                                                                           (800 words)

• Note ( this table is a guide only, the options will be discussed in tutorials. Many marketers like this table format as it helps display a lot of information in an easy to digest way, often better than large amounts of text).

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