This week you explored some of the potential implications for the marketing of changes in the greater macro environment. Whilst the future is uncertain, businesses can prepare for the future by looking at current trends.

• Reflect on the potential influences on businesses of those issues that were explored in the Key Concept Overview.
• Consider the implications for the marketing of these issues.

In an approximately 500-word response, address the following issue:

• Choose one of the issues (political, economic, societal or technological) and evaluate how changes in your chosen issue will shape the face of marketing in the future.