Products that you might evaluate include films, books, albums, video games, tools, or other physical products.

Purpose and Audience: For this assignment, you are to provide an in-depth evaluation (not a summary) of how effective your selected product is at reaching a specific audience. You will need to base your evaluation on 3–4 specific criteria suited to the product you’re evaluating.

How to Achieve Your Purpose:

1. Title: Include an interesting title that grabs readers’ attention and provides some information about your topic
2. Introduction

• Grab the readers’ attention with a “hook.”
• Provide some background information about your topic and purpose.
• Identify the audience whose perspective you’ll consider in your evaluation.
• Include a direct evaluative thesis statement at the end of your first body paragraph that previews some of the pros/cons of your product and introduces the specific criteria upon which your product will be evaluated.

3. Body Paragraphs

• Choose one of the following options for organizing your body paragraphs:
  • Option 1: Each body paragraph discusses your product’s strengths and weaknesses in relation to each criterion. For example, if you evaluate a film based on plot, dialogue, acting, and visual effects, your paragraphs would be organized this way:
    • Strengths and weaknesses of plot
    • Strengths and weaknesses of dialogue
    • Strengths and weaknesses of acting
    • Strengths and weaknesses of visual effects
  • Option 2: Two paragraphs discussing strengths and two paragraphs discussing weaknesses. For example,
    • Strengths of plot, dialogue, acting, and/or visual effects
    • Weaknesses of plot, dialogue, acting, and/or visual effects
  • For each topic sentence, make an evaluative claim that the paragraph will support.
  • Your supporting sentences should do the following:
    • Make specific claims about the product’s strengths and weaknesses.
    • Anticipate and respond to counter-arguments or other opinions.
    • Refer to specific examples, quotes, and/or paraphrases about the product to support your claim.
    • Explain why the examples, quotes, and/or paraphrases you refer to are effective or ineffective for the audience you’re considering.
    • Quote and/or paraphrase at least THREE sources related to your product to support your argument. (For a film, book, or album, you must quote/and or paraphrase from the product itself.)
      • Useful sources might include a credible source that evaluates the same product as yours or a similar product.
    • Consider audience and rhetorical strategies—ethos, pathos, logos, and kairos.
    • Wrap up each paragraph’s argument with a conclusion sentence.

4. Conclusion

• Restate your main point with more emphasis.
• Look to the future by discussing possible future significance of the product.

*This essay will be graded according to rubric on the next page.

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