Chick-fil-A, an American family oriented fast food chain is considering coming to your country and setting up business.
You have been engaged as a management consultant to help advise on this strategic move. As part of your work you are to undertake an analysis of the “external environment” of your country with regards to Chick-fil-A.
This sort of advice, based on a PESTEL analysis, will be an important contributor in the decision whether to enter your market, or not.
Your task within this assignment is to undertake an analysis of any THREE (and only three) components of PESTEL. It is your choice which three elements you investigate.
By reference to academic literature and secondary data sources review PESTEL as a strategic marketing tool and analyse and evaluate the three components, making management recommendations to support Chick-fil-A’s decision.
You MUST NOT contact the company or its employees or agents at all.
You are required to produce a business report that demonstrates your understanding of key aspects of PESTEL analysis. The report should be of relevance to the organisation and be of interest to the Managing Director (or equivalent).
The report should be addressed to an interested management readership. It should have:
- a sound theoretical and conceptual perspective, containing evidence of critical debate with reference to appropriate academic literature.
- an effective practical foundation, which makes management recommendations.
