Question1) Review chapters 10 & 11 from provided material only and write a 700-word synopsis of your understanding of the marketing concepts.

Please find the attached document for Question1 and write summary based on attached document only. 

Note: a. Mention citations if you used any lines directly from the material.

b. If you have any unclear questions about the concepts discussed you can mention them.

Question 2) Review chapters 12 & 13 from provided material only and write a 700-word synopsis of your understanding of the marketing concepts.

Please find the attached document for Question2 and write summary based on attached document only. 

Note: a. Mention citations if you used any lines directly from the material.

b. If you have any unclear questions about the concepts discussed you can mention them.