*Quick summary as introduction
*Scale and Scope (
*Strategy and Structure
*”Visible Hand” (1997)
*Conclusion
Above is the headings.
To include:
Scale and Scope:
-Economy of Scale (Lower Cost, Competitive Advantage)
Strategy and Structure:
-‘M’ form (managerial hierarchy)
-Critical of ‘family business’
‘Visible Hand”:
-Firm should do things themselves
-the bigger the firm, the better
-Ford/Dupoint/Amazon
-No need for negotiation with contractors/suppliers (lowers transaction costs)
Conclusion:
Strategic position – Alibaba (support from government)
Porter’s Diamond for Comparison- Porter explained positioning
For comparison:
Either choose
3 countries and 2 theories OR
2 theories and 3 countries
