You should NOT introduce any insights or information from the real world e.g. the current trade and political relationship between the USA and China. 
Your Report should provide:

•   An Executive Summary
• Your Executive summary should contain all the key points of your report so that a busy executive reader would be able, without additional reading, to understand your analysis, conclusions and recommendations.
• It differs from an introduction but is often written as one by students. Make sure you submit an executive summary rather than an introduction.
• For an excellent mark your summary will be concise, cover all elements of your report and present key data.
•   An analysis of the mobile phone industry as portrayed by the simulation and its external 
environment as it stands in the final round of your simulation; you should draw only on the 
information and data provided by the simulation
• Analyse the external environment and industry structure portrayed by the simulation.
• For an excellent mark you will make use of data from the game and the theories and models considered during the module e.g.:
• PEST (using the information from each round if this is helpful to your analysis) – you have limited information so this is not the best focus of your effort but do consider:
• Tariffs
• Taxes
• Other events
• Porter’s 5 forces plus Complements:
• Buyers
• Suppliers
• Competitive Rivalry
• Substitutes (not important in the context of the simulation)
• Complements – the phone networks and differences in coverage.

• For an excellent mark you will make use of data from the game and the theories and models considered during the module e.g.:
• Industry Lifecycle
• How big is the industry?
• How did it grow?
• What is expected in future?
• Strategic Groups
• Global Supply and Demand – how do they compare
• Significance of scale economies and learning effects
• National Competitiveness – in relation to plant location decisions
  •   A critical evaluation of the sources of competitive advantage utilised by firms competing in the 
mobile phone industry as portrayed by the simulation
• porter competitive advantages models
  •  A critical analysis of the outsourcing of manufacturing activities in the real world as opposed to 
the simulation; you should research this topic and also draw on the use of outsourcing by 
competing firms during the simulation
  •  Recommendations for your firm to improve its performance in the simulation
  •  References
  •  Appendicesg. Supporting Data
  • . –  Table of Contents 

• –  Part 1 – Cesim Global Challenge
• 
o Introduction Executive summary( 350 words)
• o The Mobile Phone Market

• (1100 words)
• o The Mobile Phone Industry

• o Competitive Advantage
(750 words)
• o Outsourcing Manufacturing (1100 words)
• o Performance Improvement Recommendations (350 words)
• –  References 

• –  Appendices