Case Title: Trying to create a stir: opening a coffee shop in Korea
If your team is to present the Korean Coffee Shop case this week, you need to prepare some (normally
25 – 35) Powerpoint slides for your team presentation in the tutorial. It is highly recommended that
before commencing your work, you read the detailed instructions on this task (see “Assessment 1:
Large Case Study Presentation” (page 24) and “Important Information on Case Study Method” (pages
6-7)). Particularly, you should pay attention to the task description and suggested format for your
case study presentation as well as IBUS3304 Criteria Sheet: Large Case Study Presentation (see pages
28-29). The maximum time for your team presentation is 30 minutes including Q&A.
As your team will present the Korean Coffee Shop case this week, all the team members will not be
assessed individually as the audience will. Nonetheless, when preparing your presentation slides, you
should keep in mind the following questions:
 What are the key issues/problems the case company was facing?
 What are the sensible solutions to the key issues/problems and/or transferable practices?
This is because on your Powerpoint slides, you should clearly indicate the key issues/ problems of the
case and the recommended solutions and/or transferable practices. There are two main reasons for
making these points clear. First, it would help your audience to better understand your presentation
and thus be better prepared for their individual assessment. Second, it is an important requirement for
your case presentation (see IBUS3304 Criteria Sheet: Large Case Study Presentation on pages 28-29).
Therefore, it is required that your team provides a handout (1-2 pages) to the audience, which
captures the key issues/problems you have identified and the solutions you recommend (for “problem
solving”) and/or transferable practices of the case (for “practice”).