Case Study 1: Cooper Tire and Rubber Company

Use the five forces model of competition to analyze the competitive pressures surrounding the Cooper Tire and Rubber Company. Information on the company can be found under Case 08 in the textbook. You are free to use outside sources if you’d like, but be sure to properly cite any references.

Identify and explain how strong the pressures stemming from each of the five forces are (low, moderate, high). Also, give an overall assessment of the company’s competitive position in the industry based on the collective strength of the five competitive forces and if the company is in a position to earn attractive profits in the industry. Make sure to include justifications and explanations for each of your assessments of each force, as well as for the company’s situation overall.

The case study should be between 2-3 pages (single-spaced).