Business stakeholder analysis is a technique for identifying stakeholders and analysing their roles.
The aim of the analysis is to map out the stakeholders’ level of influence and degree of interest with
regards to the business. Stakeholder analysis can also be used to assess the relationships between
different stakeholders and the issues they care about most.
Internal stakeholders are individuals or groups who are directly involved in the business, such as
owners, board members, managers, employees, and investors. External stakeholders are indirectly
influenced by the business activities, like customers, suppliers, competitors, society and
government.
By understanding both perspectives, the business can engage and enhance communication with
relevant stakeholders, reduce or prevent risks, identify business opportunities, improve internal
stakeholders’ commitment in the business and the reputation of the business amongst external
stakeholders.