business plan for the Virtual Medispa scenario
THE VIRTUAL MEDISPA The following hypothetical scenario presents an opportunity for students to engage in a real world-‐planning event. In this exercise you will be expected to develop a comprehensive business plan for a beauty clinic that delivers dermal therapies and cosmetic medical procedures along with traditional beauty services (spa services). As in many businesses currently in operation, the business-‐planning environment of this medispa has been neglected. The owners have commenced the business on the proceeds of their inheritance in 2009, but have put little effort into planning forward, and the business has since been unsurprisingly unprofitable. Having said this, the business has continued to operate, but has downsized since 2010.
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