Briefly explain the types of marketing controls

1 )
(a) Discuss the marketing planning process. (10 Marks) (b) Briefly explain the types of marketing controls. (9 Marks) (c) Discuss positioning strategy and its link to segmentation and targeting. (6 Marks) (d) Explain how marketing environment can influence the marketing decision making process. (5 Marks)

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Briefly explain the types of marketing controls

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