QUESTION ONE
a)Define the concept of marketing research. (3 marks)
b)Explain the purpose of research to a marketer. (12 marks)
c)Using examples explain sources of knowledge. (10 marks)

QUESTION TWO.
Describe the research process and show how marketer may use it for the purpose of resolving marketing problems (25 marks)

QUESTION THREE.
a)Define the concept of conceptual framework. (2 marks)
b)Explain the Importance of literature review. (22 marks)

QUESTION FOUR.
a)What is a research design. (2 marks)
b)State and explain a descriptive research design. (23 marks)

QUESTION FIVE.
Define the concept of attitude and explain how attitude is measured. (25 marks)

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