Sneakers and streetwear have revolutionized fashion and lifestyle. And celebrity endorsement and the seal of influencer approval can elevate a brand – sometimes even that of a virtual influencer!
In this assignment, you will audit (investigate, analyze and evaluate) the social and digital media of a sneaker brand or sneaker retailer brand supported by either celebrity or virtual influencer endorsement.
Based on what you have discovered in your audit you will design a micro-solution about how you would drive user traffic from the social media channel to the app or website and design an engaging new landing page using the wireframing technique you learned in the micro-credential.