Aster Inc. is an American firm that manufactures and markets cell phones for sale in discount stores and other retail settings. The firm also sells cell phone accessories. Aster Inc. conducted an analysis of its competitive advantage for one of its product-markets and conducted research to learn the following information:
| Competitive Position Factor | Competitive Position Rating | Relative Importance |
| Differentiation Advantage:
Product quality Service quality Brand Image/Reputation |
80
60 80 |
40%
30% 30% |
| Cost Advantage:
Cost per unit Transaction costs Marketing productivity |
40
60 60 |
70%
20% 10% |
| Marketing Advantage:
Market share Brand awareness Channel advantage |
40
40 20 |
40%
30% 30% |
If differentiation advantage and cost advantage are both rated at 40% of total importance and marketing advantage is weighted much lower at 20%, what is Aster Inc. competitive position index for this product-market?
