Assume you are producing and selling leather shoes. Customers complain the lack of creativity, consistency, uniformity and quality in your product.

1. Assume you are producing and selling leather shoes. Customers complain the lack of creativity, consistency, uniformity and quality in your product.

a) Explain how you segment, target the market and position the product.

b) Develop the marketing mix strategies (include product, price, place and promotion strategy)

2. Assess the marketing philosophy of commercial banks in Ethiopia. Which of the philosophies discussed do you think is adapted by the bank? Substantiate your answer with clear evidence. What the company should to appeal to the customers?

3. Identify and briefly describe four trends in the macro/marketing environment that will have or recently had an influence on the selected industry. For each of the trends you have to:

a) Briefly explain the trend.

b) Describe the impact of trend on the selected industry.

c) Highlight the implication that the trend has on the marketers in the chosen industry.

find the cost of your paper

Executive Summary Presentation

In the end, as a manager, part of your role is to develop strategy, and share this strategy with various stakeholders within the organization. This assignment will allow you to….

Business Environment

To get the best grade on homework #2, you must list 20 stakeholders. Be as specific as possible; use names if they are available. Read your article over again. Think….

What impact do these controls have on Yuan to dollar exchange rates?

Risk of China economic collapse overblown | Emerging Markets | AMEinfo.com. (n.d.). Middle East business & financial news | business directory & current events | AME Info. Retrieved July 22, 2010,….