1. Assess the marketing philosophy of the South Star Hotel. Which of the i. Philosophies discussed, do you think, are adopted by the bank. Substantiate your arguments with clear evidences. What should the company do to appeal to the customers? 2. Identify and briefly describe four trends in the macro/market environment that will have or recently had an influence on the selected industry. For each of the trends you have to: i. briefly explain the trend ii. describe the impact of the trend on the industry iii. Highlight the implications that the trend has on the marketers in the chosen industry. 3. Assume you are producing and selling Ethiopian cultural clothes. Customers complain the lack of creativity and quality in your product. i. Explain how you segment, target the market and position the product. ii. Develop the marketing mix strategies (include product, pricing, place, and promotion strategy) The macro environment consists of the four trends that influence the positively or negatively the size and whole operation of the industry. All these trends affect the industries whole strategic decision related from finance to production department. Political and legal trends: The macro political and legal environment analysis identify trends such as change in government policies, change in rules and regulation related to the business, labor laws and compensation liabilities that directly influence the industry. Economic trends: This analysis identifies the trends like individual disposal income, rate of interest, inflation level, exchange rate and unemployment…

Attachments:

Principes-of-….doc