General Directions
- Perform the project work independently and avoid copying from others, as this will result in your complete outcome being canceled.
- Submit your work both in hardcopy and softcopy; with the softcopy attached and sent to the following e-mail address: [email protected]
- The project is due on April 30, 2022.
- Prepare a power point for the project presentation in class on May 15, 2022.
Instruction: Perform the following questions as per each question instruction and follow-standard paper writing format.
Q1. Assess the marketing philosophy of Awash International, Oromia International, Oromia cooperative, and Dashen banks. Which of the philosophies discussed, do you think, is adopted by the bank. Substantiate your arguments with clear evidence. What should the company do to appeal to the customers? (10 pts).
Q2. Identify and briefly describe five (5) trends in the macro/market environment that will have or recently had an influence on the selected industry. For each of the trends, you should have:(10 pts)
a) briefly explain the trend
b) describe the impact of the trend on the industry
c) Highlight the implications that the trend has on the marketers in the chosen industry.
Q3. Assume you’re in the business of making and selling Oromo cultural clothes. Customers complain about your product’s lack of inventiveness and quality. (10 pts)
a) Explain how you segment, target the market, and position the product.
b) Develop the marketing mix strategies (including product, pricing, place, and promotion strategy)
