Overview of Assignment
To assess the application of the principles you have learned through the semester, you will be required to define and develop a brand and launch strategy for a fashion brand that you have created for yourself.
To ensure that your work can be applied directly to real life, your brand attributes, situations and budgets must be realistic e.g based on the amount of seed capital you might expect to receive from the outset.
It is recommended that you work on this assignment in sprints, in conjunction with the learnings each week. This will enable you to refine your ideas throughout the semester, ensuring a strong final assignment submission.
In this written assignments, students will be expected to:
Introduce and define your brand
What is your brand/business concept?
Describe your market category and outline some of the market conditions relevant to your brand strategy
Why does the market need your brand?
Describe your brand’s goals using the CBBE pyramid.
Define your brand users.
Describe how each of your brand authors contribute to co-creating your brand (firms, users, pop culture and influencers).
Define your brand user segments.
Evaluate competitors.
Who are your direct competitors? What are they famous for?
What do you see as the biggest threats to your brand’s success?
How will you overcome these threats with your brand strategy?