Answer the central question based on the preceding analysis.

Assessment question and description was provided in the below submitted PDF 0file which was A3 Guidelines_S1_2019.
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MNG932002 Strategy and Case Analysis

Assessment 3 – Case Study


Due Date: 9:00 am (AEST) 27 May 2019

Value: 50% (marked out of 50)



During the 1980s and 1990s, Blockbuster dominated the US home video rental market. However, the emergence of Netflix in 1997 with its

‘rental by mail’ model challenged Blockbuster’s business model (and market dominance). Blockbuster’s market position was further weakened

when Netflix began to stream video content directly to consumers’ computers. In this case study, you are required to prepare a 3000-word report

that examines the central question of how “Netflix beat Blockbuster Video”.

This assessment requires students to demonstrate understanding and application of all three elements of the Exploring Strategy Model; Strategic

Position, Strategic Choice and Strategy in Action.

You should specifically address the role of technological diffusion, first movers and followers, innovation and whether Netflix will continue to

remain as the dominant online streaming provider in the US.

Report Structure:

Note: Executive Summary, Table of Contents and Reference List do not contribute to the word count.

Section Content

Assignment Cover


Assignment/student information

Title Page This is developed by the individual student. Identify the unit name & code, assignment title, student name & ID,

and the word count.

The title should provide insight into the focus of the report.

The Title Page is not numbered.

Executive Summary A brief overview of the importance of the topic and the aim and findings of the report. Must be on a page by itself

that is numbered in roman numerals.

Table of Contents Professional presentation using MSWord Insert Table of Contents function.

On a page by itself and numbered in roman numerals.

Introduction “Page 1” begins here at the bottom right hand corner. Use the ‘page number’ formatting function for this purpose.

The remaining pages should then be numbered ‘Page 2’, ‘Page 3’, etc.

Provide topic orientation (what is the topic and why is it important), state the aim of the report, define any key

terms and outline what will be presented in the report.


Do not use this word.

Develop appropriate



• Provide historical overview of both Blockbuster and Netflix.


• Identify and explain Strategic Position/Choice/Action concepts relevant to case study and central



• Address central question in terms of changing technology, retail outlets vs operating online, pricing

strategies and Netflix’s innovations.


• Answer the central question based on the preceding analysis.

• Assess whether Netflix will remain the dominant provider of online video streaming.

o Refer to how Netflix stumbled though the failure of Qwikster and how it rebuilt through

original content.

• Address the future of Netflix

Conclusions Restate the aim of report and its significance (i.e. the aim). Summarise findings/evaluation. State limitations of


List of References Correctly apply Harvard referencing style.

Appendices Any additional information if required.

Report Format:

• Perspective – Use 3rd

-person perspective when writing.

• Font style – Times New Roman, 12pt, justified, 1½ line spacing.

• Margins – top and bottom to be 2.54cm. Left and right to be 2.54cm. No page borders.

• Spelling – specify Australian English language/grammar when running spell-check.

• Writing – Grammar and expression must conform to the standards of a professional academic report.


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