Order instructions

1.  Use Porter’s Five Forces and a SWOT analysis to analyze the competitive landscape for Whole Foods Market.

   PROFITABILITY

2.  Using the information provided, (the financial statements and the common size and trend statements), perform a common-size and trend analysis of Whole Foods Market’s income statement, balance sheet and cash flow statement.
3. Using the profitability ratios, assess the company’s profitability. How does it perform relative to the industry and its competitor, SUPERVALU?
4. How has its profitability changed over time? Be sure to discuss in as much depth as permitted by the data provided.

   CREDIT ANALYSIS

5.  Summarize your findings about the company’s liquidity. Comment on any noticeable changes across the years. Do you have any concerns about Whole Foods ability to meet its current liabilities? Provide full support for all conclusions reached.
6.  Summarize your findings about the company’s solvency. Comment on any noticeable changes across the years. Do you have any concerns about Whole Foods ability to meet its long-term liabilities? Provide full support for all conclusions reached.
7. Evaluate the cash flow statement. Comment on any noticeable changes across the years. Be sure to discuss the relationship between net income and cash flow from operations, investing, and financing activities for the firm over the 4 year period. Additionally, what insight into the company’s credit risk is provided by the analysis of the cash flow statement?