Social Marketing Plan (20%)
Topic: Domestic violence against women
Section A
1.Identification and analysis of the current social marketing problem / issue on domestic women violence in Australia.
- Choice of appropriate theories (For example, stages of changes theory, social cognitive theory, social norms theory, social epistemology theory, social ecological theory, social capital theory and exchange theory) for application to this problem / issue or context with justification Up to 5%
Section B
1. Development of the social marketing planning process – identification of target marketing and segmentation;
2. Developing positioning strategies; branding
- Developing the marketing mix (4p’s); Up to 8%
Section C
- Analysis of the social marketing environment, upstream and policy issues;
- Recommendations for implementing, evaluating the social marketing approach. Up to 7%
At least 5 referencing (your text books, website etc.)
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