Students are required to produce a report in which they analyse the strategies used by a
hospitality or tourism organisation to manage & maximise revenue generation, as well as
the distribution channels used to deliver the products to their customer base.
Students are required to select one (1) of the following organisations:
• Disney Parks, Experiences and Products (focusing purely on the parks, resorts &
attraction elements of the organisation)
• Qantas Airways Limited
• Royal Caribbean International
• Flight Centre Travel Group
Within the report, students should address the following:
• Provide a brief overview of the organisation’s current operations, product offering
and main competitors.
• Discuss the existing pricing strategies employed by the organisation, explaining how
these are used to create competitive advantage.
• Propose at least two (2) pricing strategies that the organisation could implement in
the future. Justify the ability of these strategies to maximize the organisation’s
revenue generating capabilities.
• Outline the current channels used by the organisation to distribute their products to
consumers.
• Discuss at least two (2) emerging distribution trends and the impact that these
are/may have on the organisation’s product distribution strategies.