Following findings from the situation analysis, work individually to develop digital Marketing Strategies and Tactics for the organisation (Amazon)
AMAZON
Report : Digital Marketing Strategies and Tactics
Following findings from the situation analysis, work individually to develop digital Marketing Strategies and Tactics for the organisation
Minimum 2700 words
Coursework must include the following format/content.
The first section in this assignment is selection 3. This is because section 1 and 2 were developed in assignment 2.
3.1a Design and Usability Factors
3.1b Getting Customers Attention – Driving Traffic to the Site: Search Engine Optimisation 3.1c Getting Customers Interest, Desire and Action – Driving Traffic to the Site
Section 4: Customer Service, Relationship and Loyalty Plan
Selection 3: Implementation plan
3.1 Strategies and Tactics to achieve your Objectives
Note: YOU MUST include all of the following: on-line advertising, e-mail marketing, public relation and collaborative programs (eg: contra deals, co-branding, linking, associates, affiliates etc.). You will need to choose two other methods and justify your choice.
Customer service,
Relationship and Loyalty plan 1. Show evidence of
comprehensive research info
what keeps customers coming
back to a site
- Demonstrates excellent
understanding of customer service
and CRM strategies and
tools ( for gaining and keeping customers)
in a digital context.
