Alpha Pharmaceuticals ProductPositioning and Messaging Challenge

Based on the forecast generated by Mayes College’s MR Consultants, Alpha’s senior management has decided to move forward with the launch of AP-1020.  The target date for that launch is September 1, 2016.

Following up on that forecast, the commercial team has asked the MR Consultants to help develop the new product’s launch positioning and messaging.

Let’s start the positioning process by reviewing some background information about AP-1020. ……………………

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