Task

1. Identify an organisation; prepare and assess the blueprint of its service delivery process to highlight identifiable strengths and weaknesses.
2. Assess the extent that an organisation’s current “process” enables different “customer value propositions” relevant to a range of customer segments to be developed.
3. Advise the senior management team about the implications of this analysis in relation to choosing either a transactional or a relational business model. Be clear about the potential benefits and limitations of recommending either approach.

An organisation in any of the following sectors:

[1] Dental Clinic

[2] Hotel

[3] Car Hire

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