CASE STUDY REVIEW (TEMPLATE)
Select an advertising campaign and review it based upon the following headings (using a variety of sources). Apply APA or Harvard referencing.
- Background/Introduction
- Who is the client/brand?
- What are the problems or opportunity faced with their brand/product/service?
- Include any research findings (if available)
- Overview of the agency
- Which agency was hired to develop the campaign?
- Provide an overview of this agency’s key strengths
- Objectives
- What were the overall communication and marketing/business objectives?
- Creative concept/idea, execution and tactics employed
- What was specifically developed and initiated?
- Who were generally targeted?
- Review the common themes/thread from various sources of the merits/ advantages of the campaign
- Any conclusions or lessons learnt?
- Any other common views/opinions?
- Evaluation and monitoring
- What were the measures put in place to monitor the success of the campaign?
- Outline the results or outcomes achieved
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