CASE STUDY REVIEW (TEMPLATE)

 

Select an advertising campaign and review it based upon the following headings (using a variety of sources).  Apply APA or Harvard referencing.

 

  1. Background/Introduction
  • Who is the client/brand?
  • What are the problems or opportunity faced with their brand/product/service?
  • Include any research findings (if available)

 

  1. Overview of the agency
  • Which agency was hired to develop the campaign?
  • Provide an overview of this agency’s key strengths

 

  1. Objectives
  • What were the overall communication and marketing/business objectives?

 

  1. Creative concept/idea, execution and tactics employed
  • What was specifically developed and initiated?
  • Who were generally targeted?
  • Review the common themes/thread from various sources of the merits/ advantages of the campaign
  • Any conclusions or lessons learnt?
  • Any other common views/opinions?

 

  1. Evaluation and monitoring
  • What were the measures put in place to monitor the success of the campaign?
  • Outline the results or outcomes achieved

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