Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, an
American psychologist, developed the hierarchy of needs shown in Figure 3.4.
1. Select two advertisements and describe the needs identified by Abraham Maslow that each ad addresses.
2. Analyze the advertisement using the concepts of marking and consumer segmentation, and discuss how it aligns to the organization’s mission.
3. Find an international version of an advertisement for one of the products.
4. What differences do you detect in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in the advertisement change?
Special Instructions for writer.
Use a soft drink ad and a cell phone ad. Find an international version of either or for the comparison.
