Case Study –
ABC university is situated at one of the biggest student hubs of the country- Pune. It offers 2 programs- PGDM & Global PGDM (1 year in ABC University and 1 year in Liverpool University).
The University ensured an 85% placement record for the last 3 years, at an average CTC of 10 Lac per annum. The PGDM fees is 8 lac and Global PGDM fees is 12 lac.
Last Year, ABC University collaborated with Collegedunia and delivered 80 Applications. Lead-wise data is attached for your reference. This Year ABC University has summoned Collegedunia to present this year’s proposal and the manager has selected you to present this year’s strategy. Traditionally, ABC University, for the last 3 years, has been consistent with its Traditional Marketing Budgets with ATL and BTL activities, with ~ 5 Cr. per annum. However, Online budgets of ABC University have been ~ 80 lac per annum, with Collegedunia claiming 20 lac in Last year’s campaign.
The Collegedunia Management expects the Account to be grown to 2 Cr this year. As a Key Account Manager, you are hereby advised to develop the Marketing, Content and Operational Strategy for ABC University for this year, and present to the client.
You are requested to use the attached data to find insights for your strategy. Any data presumed, should be mentioned in the Assumptions Section.