As outlined the strategies of Boeing is to offer a variety of services and products. However, they are achieving their goal through a large amount of risk. A solution to strategically lower the risk of disgruntled stakeholders would be through the proposal of a Just in Time Inventory Control System. A benefit of introducing this system includes reducing inventory warehousing costs, this allows for minimal storage needs as production lines order what they are missing only when they need it, this strategy has been implemented by Toyota as a part of their business model since the 1970s, Toyota has found that this system requires “steady productions and high-quality workmanship” to be successful, qualities that are also important to Boeing.

Airbus’ strategy is to engage with every potential customer and to be able to offer them something that caters to their needs. Therefore offering two different aircrafts that allow all needs to be catered to. A strategic solution to the competitive nature of Airbus vs Boeing is to implement the focus strategy with cost leadership, the strategy also allows focus to stay on a broad market scope whilst also keeping costs down and also building brand loyalty (Mind Tools 2018).