Please share your thoughts on the issues, importance of culture for a company based on article (Why Company Culture is So Important to Business Success byPeter Ashworth .– do you agree (or disagree) with him. Why?
Every organization has a culture, but does the culture contribute to achieving business goals, or does it hinder?
A company’s culture is the only truly unique identifier. It is like a finger print, it may be similar to others, but is uniquely distinct to your business. Everything else (products, strategies, marketing, even innovations) can be replicated, but the only truly unique identifiers are the values and norms of the organization – its culture, or personality. A positive culture in business today is unfortunately the exception rather than the norm, but a strong organizational culture can clearly differentiate a business from its competitors in the mind of its stakeholders.