Case Study Questions:

1. The initial interview and orientation presented a very strong message about the knowledge environment operating at Manic Marketers. What features were portrayed? How did these differ from reality?
2. A mentor has certain functions in an organisation. Identify the types of support offered by this mentor. What else could the mentor have done to help Damon gain organisational knowledge?
3. In this context, the recording of client data is a major benefit to the organisation. Identify the types of information that should be included and discuss how they might have been recorded as codified knowledge. Review KM Viewpoint 2.1 (on the 4 th page of the pdf available in the moodle website) and identify the other forms of knowledge which would have been of value to Damon in this initial stage.
4. Using KM Viewpoint 2.2 (on the 6 th page of the pdf available in the moodle website), evaluate the social capital factors which were evident in the knowledge environment. What, in your opinion were the key weaknesses?
5. Manic Marketers needed to develop some very different approaches to how they share their knowledge. Identify some strategies which might be considered. How would you implement these strategies? What impediments to sharing can you identify?

Headings within the report

The following headings should appear in your report. Apart from Executive Summary, Introduction, Conclusion and References, these headings relate to the above 5 questions.

• Executive Summary
• Introduction
• The knowledge environment
• The role of a mentor
• Types of information and forms of organisational knowledge
• Key weaknesses in the social capital
• Knowledge sharing strategies
• Conclusion
• References Presentation of your assignment:
• Executive Summary (not more than one page) – the idea of an executive summary is it summarises the whole report so a busy person could get a good idea of the contents without having to read the entire report. This means it should contain the purpose of the report, summary of the body of the report and summary of any findings or recommendations if these were present. Please see the ‘Unit Resources’ section in the Moodle unit webpage to learn more about how to write an executive summary.
• Table of Contents – auto generated using the word processor. The title page and table of contents itself should not appear in the table of contents. The table of contents should be on its own page.
• Introduction – identifies the purpose of the report, background of topic, and briefly states the issues you will be discussing within the body of the report. Another way of
• Body – this is where you discuss your answers in detail, where appropriate, headings and sub-headings should be included with the logical progression of your answers from one idea to the next. Do not use the word ‘Body’ as a heading – identify words that relate to your report for the heading.
• Conclusion – in this section you need to summarise your work and findings. You should introduce no new points in your conclusion. Please see the ‘Unit Resources’ section in the Moodle unit webpage to learn more about how to write a conclusion

. · References – this is a list of all the books and articles you have cited in your report. Use Harvard (author-date) referencing style for your in-text citations as well as your list of references. You need to reference all the materials you have used. Use at least seven academic quality journal articles published between 2011 and 2018. Do not use sources that were published before 2011. Contact your library and/or academic learning centre for assistance in proper referencing. Use of Wikipedia and other similar websites is strictly discouraged.