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In order to enhance the chances of a new product succeeding, the company should follow a systematic new product development process. Highlight the major stages in new product development

(a) In order to enhance the chances of a new product succeeding, the company should follow a systematic new product development process.

Highlight the major stages in new product development. (8 marks)

(b) Describe the marketing strategies a firm should adopt in the different stages of a product’s life cycle. (12 marks)
(Total: 20 marks)

 

 

 

 

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Jaribu Tena ltd is a firm that deals with county projects and for the last three years, it has been excelling in identifying the most viable projects for its clients as compared to its competitors. To make their project department more effective the CEO of the firm hired you as their financial management consultant and of the challenging task that was handed over to you is to advice on the best project to be selected. the following are the details of the projects for the three years:……………..

January 11, 2016 2:26 pm
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