Studio Badu is a multidisciplinary creative studio building brands across the globe. We specialise in brand identity creation and graphic design. We help our clients communicate who they are to the people who matter most. We also help them grow their business by using design thinking and a strategy first approach to solve problems—resulting in a consistent and recognisable identity. Our philosophy is simple: to treat each project in a contextual and holistic manner while embracing individuality and innovation. We believe in the process of exploring to understand the unique story and offerings a brand is built on and translating this into visual communication that connects and inspires action. Our design framework deliberately embeds the core messages and considers marketing objectives together with design — so it doesn’t just….
Daily Archives: September 21, 2022
CASE STUDY Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high-quality running shoes designed for athletes by athletes. Founder PhilipK night believed high-tech shoes for runners could be manufactured at competitive prices if imported from abroad. Nikes commitment to designing innovative footwear for serious athletes helped it build a cult following among U.S. consumers. Nike believed in a pyramid of influence in which the preferences of a small percentage of top athletes influenced the product and brand choices of others. From the start its marketing campaigns featured accomplished athletes. Runner Steve Prefontaine, the first spokesperson, had an irreverent attitude that matched the company s spirit. In 1985, Nike signed up then-rookie guard Michael Jordan as a spokesperson. Jordan….
This assessment focuses on the development and presentation of your professional portfolio as an ePortfolio. Assignment details and structure Please use Blackboard ePortfolio, which is free to use, relatively straightforward, and allowsyou to share your work with the person grading your assignment. BlackboardePortfolio is available on the SCU site and is considered a basic levelplatform – for those who consider their computer literacy skills at a basiclevel. The link to the Portfolios Homepage can be found under Assessment Tasksand Submissions. You will be required to share your ePortfolio with your gradervia their SCU email address and these can be found on the Contacts page. Thename of your grader can be found at the bottom of the final comments in yourfirst two assignment items. Please beadvised that….
Think about Amazon. It started as an online bookseller, and it is now a dominant force in every industry.
Identify 5 key competitors to Amazon from 5 different industries or categories available from various retailers. For example, Amazon competes in the following areas:
Health and beauty aids (competes against Sephora) Appliances (competes against The Home Depot) Books (competes against Barnes & Noble) Apparel (competes against Macy’s) Electronics (competes against Best Buy)
Select 1 item featured on Amazon and the same (or closest option) featured from a competitive retailer.
Create a 15-slide (minimum) PowerPoint presentation for your marketing manager that includes the following:
Title Introduce the project 10 types of products—5 from Amazon featuring a product and 5 other retailers featuring the same product Summary (side-by-side comparison or summary….
The following Course Outcome is assessed in this assignment:
MT219-3:Describe market segmentation and target marketing in a case scenario.
Using the information on the target market you learned from reading Chapters 6 and 8 in your text, original research on the Internet, and the various Learning Activities provided, read the scenario and respond to the checklist items in a business memo format.
Case Scenario: The product is a portable multimedia center, to be marketed in the U.S., called “Media Popup” and made by the startup company Porttron, Inc. The multimedia center is a glossy compact 10″×12″ entertainment box. It includes a screen with optional additional screen extension that pops out of the right side; a computer keyboard that folds down; four surround-sound mini-speakers that can be adhered to….
Why do you think the Ford-Mazda partnership has been so successful, while many others (including those at the beginning of the case) haven’t been?
Case Study – A Successful Partnership at Ford-Mazda. Please anwers the question in minimun 200 words.
Case for Analysis:
A Successful Partnership at Ford-Mazda While international joint ventures among auto manufacturers make great sense, often they don’t make great profits. For example, for many years, auto giant General Motors bailed out loss-plagued Isuzu, in which at one point it owned a 49 percent stake. The list of cross cultural disappointments goes on: Chrysler-Mitsubishi, Daimler-Chrysler, and Fiat-Nissan have all produced as much rancor as rewards. Ford-Mazda is the exception. Their marriage has weathered disagreements over specific projects, trade disputes between Japan and the United States,….
Critical Thinking Spending on digital marketing has trended upward in recent years, and with so many individuals using the Internet for extended periods of time, it is easy to understand why. In some cases, some organizations spend more than that of their budget on digital marketing. How do you think they justify committing more than half of their marketing budget to digital efforts? Do you believe that more companies should invest primarily in digital marketing? What group’s o, factors would indicate to you that digital marketing does not make sense as an investment?
Critical thinking A study conducted by Adobe found that 77 percent of marketers surveyed believe that data on customer purchase histories can improve marketing performance, yet only 21 percent actually use it. Similarly, 88 percent….
Integrated Learning Project Assignment Instructions
The integrated learning assignment is a series of 6 assignments and a final course consolidated submission. All assignments and the compilation of the final consolidated submission is managed as an individual assignment.
The purpose of the ILP is for everyone to develop a working model of an ERP system applied to a firm of their choosing. This model will be built up in modular format through weekly assignments culminating in the submission of the completed model in the final week of the course together with a management proposal detailing the costs and benefits as they apply to the income statement and balance sheet of the selected firm.
The development of the assignments will be supported not only by written….
This week, you will write a 5-page basic training and development proposal for leadership development that includes motivational theory and ways to improve performance and drive across the group within the workplace. You will need to use 3 scholarly sources in your writing.
Planning and Execution
Review the information that you have gathered and the analysis that you have conducted. If necessary, do some more data gathering related to leadership development and a leadership succession pipeline.
Prepare a 5-page proposal that addresses the following issues:
What is the workplace you are working with (to remind your readers)? What is the workplace presently doing to develop current and future leaders? What are the leadership development and leadership succession needs that should be addressed? What are the interventions that you….
You have been asked to explain to a new group of employees your organisation’s practices with regard to customer service. Plan and document a presentation* (see below) that you might give. For the purposes of this project you can use a hypothetical organisation.
In the presentation you will need to explain:
the procedures that should be followed to work with customers and identify their needs what questions you might ask to help match customer needs with products/services how they can help customers: evaluate products and services prioritise their preferences what information they should provide how they will reach agreement the legislation and ethical requirements with which they must comply how to identify potential areas of difficulty in customer service delivery and take appropriate actions when they might need….