Students are required to research and analyse a multi-national entity (MNE) of their choice. In this report, students must address the following key themes from the unit, including: 1. Macro-Environmental Risks 2. Geo-political Risks and Opportunities 3. Attractiveness of market entry of this company into: i) a specific European market ii) a specific Asian market.
The following Unit learning Outcomes are applicable to this assessment: 1. Analyse, evaluate and discuss theoretical and practical knowledge of global business strategy, in the context of Political, Economic, Social, Technological, Environmental and Legal issues. 2. Analyse, evaluate and discuss theoretical and practical knowledge of international market entry options.