Select a current well-known multi-national entity or consult with your tutor and ensure that it has
not been selected by another student. Analyse the selected and approved multi-national entity in
terms of:
• Macro-Environmental Risks, such as: climate change, natural disasters, uneven weather
patterns, desertification, drinkable water shortages
• Geo-Political Risks and Opportunities, such as: Regional Power rivalry, Strategic
partnerships, multi-lateral trade arrangements, regional economic partnerships, bi-lateral
free trade agreements,
• Market Entry Analysis including a feasibility analysis between the European and Asian
markets.
• In this report,
o Use appropriate paragraphing
o Use sub-headings
o Reference the sources used with correct in-text citation conventions
o Provide a full list of references at the end using correct referencing conventions
o Check the safe-assign report and modify the submission if it is Medium or High risk.