After receiving feedback from your enterprise owner and stakeholders in Assessment 2, you
will now refine and further develop your proposal. Using the initial concept developed by
your group, you are now required to individually extend the concept to develop a planning
and design proposal. It is essential you draw upon the feedback provided by your ‘owner’
(Learning Facilitator) and key stakeholders (class peers) at the conclusion of your concept
presentation delivered in Week 8. To do this, you should reflect on the questionnaire that
PDH301 Assessment 3 Brief 2018 Page 2 of 6
you completed. Additionally, you may choose to draw upon learnings achieved from peer
presentations, and modify and incorporate relevant factors to improve your final proposal.
Your report will include:
• A summary review of the business opportunity and reasoning.
• Details of the venue, including:
o Business name
o Location
o Target market
o Hours of operation
o Type of licences required
o Competitive point of difference
o Management / employee skill set requirements
o Venue layout and design implications
• Feasibility study
• Planning processes for sustainability
• Financial analysis
• Evaluation of stakeholders (suppliers) to be contracted for implementation
• Final visual representation of the venue, including final floor plan layout and refined brand
concept