Review the following Case Materials
· Oreo Cookies in China Article: Kraft Reformulates Oreo, Scores in China (Links to an external site.)
After reviewing the materials many times as you wish (also located in the Case Materials: Oreo content page), read all of the discussion topics for you to think about.
QUESTIONS
1. Based on the video case history, what factors do you think have contributed to making OREO the #1 cookie in the world? What has the brand been doing to appeal to consumers across different cultures?
2. Describe some of the ways that OREO cookies are promoted in different countries based on the video case.
3. Describe how, and explain why OREO cookies are co-branded with different brands from their corporate brand portfolio across the globe according to the video case.
4. Describe the packaging ‘adjustments’ that have been implemented for OREOs in different markets and the reasons for these modifications according to the video case.
5. Describe your specific learning from the OREO video case. How does your learning compare and contrast with your learning from the other case histories discussed in this course thus far?
