Chapter 5 – Question 1:  Discuss the measurement and assessment of competitive advantage shown in Exhibit 5.11.  Include in your discussion why both qualitative and quantitative performance dimensions must be considered when judging performance by a firm.

Chapter 5 – Question 3:  Discuss Exhibit 5.10, The Why, What, Who, and How of Business Models framework.  Why is this a change in the way to construct business models for firms?

Chapter 6 – Question 4:  What are the two (2) generic competitive strategies?  Briefly describe each one and identify the competitive advantage each strategy wants to achieve.  Do not forget to include in your discussions the effect of the “scope of competition” a firm might face.

Chapter 6 – Question 6:  What is a “Blue Ocean” strategy?  One of the dangers in crafting this strategy is that managers end up “stuck in the middle”.  Discuss.