Identify the stages and key issues in the planning and design process related to hospitality venues
Evaluate the internal and external factors that affect an enterprise’s market position
Identify and assess the key factors of a feasibility study for hospitality venues
Context:
This assessment is aimed at consolidating knowledge from Modules 1 and 2. It supports
students in developing their skills in research and knowledge of hospitality venue planning.
Students will apply research to validate a current hospitality venue’s feasibility and
determine planning and design outcomes.
Instructions:
Students are required to visit and collect information on two (2) different types of hospitality
venues, including restaurants, coffee shops, hotels, nightclubs, and shopping centre food courts. You
will then develop a report to assess the feasibility of the two different venue types based on their
physical planning and design aspects.
The report will include:
• A summary review of the venue types selected
• Details of the selected venues, including:
o Business name
o Location
o Target market
o Average customer spend