In the case for this module, you will be investigating the development, marketing, and use of the iPhone as an example of product innovation. In the readings, you will find several descriptions of the overall product innovation process, as well as some of the history of the iPhone. You are encouraged to seek out other sources of information on this topic as well.

assignment

Prepare a 5- to 7-page paper in accordance with the following Assignment Expectations on the topic:

“What we can and can’t learn about product innovation from the experience of the iPhone”

In this paper, you should use the experiences of the iPhone as illustrations of your general points, but your focus should be on product innovation in general rather than on the iPhone alone. What about the iPhone experience has been typical of major new product innovations? What about this experience has been different from what might’ve been expected? What lessons can other product innovators learn by examining the iPhone experience? Are there any lessons that they might be tempted to learn from the iPhone that would be false and/or misleading? Please conclude with a couple of paragraphs summarizing the current general state of understanding of the product innovation process and how it can be potentially improved.

 expectations

Length: The written component of this assignment should be 5-7 pages long (double-spaced) without counting the cover page and reference page.

Organization: Subheadings should be used to organize your paper according to the questions.