The second assessment task requires you to undertake a market opportunity analysis for a new product. You will present the market opportunity analysis as a portfolio. This portfolio should be 1500-2000 words maximum in length excluding the title page and reference list.
Your task is to choose ONE of the options listed below and write a market opportunity analysis focusing on current Australian market conditions to determine market attractiveness for your product.
a) PrintPen: Portable Printer for all Materials and Surfaces (viewed 09/10/2019)
https://www.kickstarter.com/projects/1874428722/printpen-portable-printer-for-all-materials-and-surfaces?ref=discovery
