The main business is the construction and sale of residential accommodation, but it will also diversify into office, shop and industrial buildings as opportunities present themselves.
The company is very traditional in its organisation and planning. In the past, contracts have been
acquired through contacts, word of mouth and completed to order. The recession during the period
of 2008–2012 caused a downturn in the fortunes of the company, though it has now recovered and
has produced good results for the past 3 years. However, some senior members of staff have long
memories and are very cautious in their managerial decision-making.
MAN4FRM Ltd is, as noted above, quite traditional but it has just recruited a new general manager,
Martina Loaf, who has set about re-organising key aspects of the company. In particular, she has
noticed that the company makes little use of marketing, social media, Key Performance Indicators
(KPIs) etc., in the company and she feels the need to change the corporate culture in this regard.
You are the assistant to Martina, and you have recently launched ‘Friday Conversations’ – working
lunch sessions where colleagues are invited to discuss key management aspects. The usual format
is a presentation for 10–20 minutes, followed by discussion and possible action in the Company. MAN4FRM Ltd is a medium-sized private limited company engaged in property investment, sales of
property and construction located in your country. The main business is the construction and sale of
residential accommodation, but it will also diversify into office, shop and industrial buildings as
opportunities present themselves.
The company is very traditional in its organisation and planning. In the past, contracts have been
acquired through contacts, word of mouth and completed to order. The recession during the period
of 2008–2012 caused a downturn in the fortunes of the company, though it has now recovered and
has produced good results for the past 3 years. However, some senior members of staff have long
memories and are very cautious in their managerial decision-making.
MAN4FRM Ltd is, as noted above, quite traditional but it has just recruited a new general manager,
Martina Loaf, who has set about re-organising key aspects of the company. In particular, she has
noticed that the company makes little use of marketing, social media, Key Performance Indicators
(KPIs) etc., in the company and she feels the need to change the corporate culture in this regard.
You are the assistant to Martina, and you have recently launched ‘Friday Conversations’ – working
lunch sessions where colleagues are invited to discuss key management aspects. The usual format
is a presentation for 10–20 minutes, followed by discussion and possible action in the Company.
