What are the elements of an advertising plan and an IMC strategy?

What are the elements of an advertising plan and an IMCstrategy? (This is a question from Intro to advertising classusing Contemporary advertising textbook for marketing majorstudent) Attached

Management

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АRЕАS ОF STRАTЕGIС MАNАGЕMЕNT YОU СОNSIDЕR TО BЕ СRITIСАL TО THЕ STRАTЕGIС SUССЕSS IF СОNTЕMРОRАRY ОRGАNISАTIОNS

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July 31, 2021 3:53 pm

What are the elements of an advertising plan and an IMC strategy?

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АRЕАS ОF STRАTЕGIС MАNАGЕMЕNT YОU СОNSIDЕR TО BЕ СRITIСАL TО THЕ STRАTЕGIС SUССЕSS IF СОNTЕMРОRАRY ОRGАNISАTIОNS

You will collect and organise qualitative and quantitative data intoa thematically-organised document.Your first step is to watch the industry partner video and diagnose the context of the problem

Discuss the result and suggest arguments leading to a possible reconciliation of the client’s and the contractor’s perspective?

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