Assignment Steps

Write a 1,050-word report on the company you selected in Week 3, following up on the Individual Assignment of Week 3 (Environmental Scanning), and address the following:

• Establish Long-term Goals and Objectives

◦Strategy Formulation.

◦Indicate the markets that the company will pursue.

◦Specify the unique value the company will offer in the selected markets.

◦Discuss the resources and capabilities that are required.

◦Analyze how the company will capture value and sustain competitive advantage over time.

• Business Management Strategy

◦Consider Cost and Differentiation Advantages.

◦Describe the Corporate Strategy.

◦Investigate Vertical Integration.

◦Describe Strategic Alliances.

◦Detail the Company Competitive Advantage.

◦Generate an Organizational Chart of the company you selected.

Cite at least 3 scholarly references.

Format your paper consistent with APA guidelines.