Review Chapter 13 Case Study in the textbook. 1. You will apply critical and creative thinking to respond to the below six questions, based off of the Case Study. 1. Can the MyMagic+ platform be considered a success? Why or why not? What are the factors you would consider when making this assessment? l.е., what is the definition of success here? 2. What could potentially go wrong with having so much guest information collected through MyMagic+? 3. How can Disney assess whether they are recouping their $1 billion investment? What is the value of this platform to Disney? 4. How should Disney leverage this technology in order to further digitally enhance the guest experience? What should they do next? 5. Are the Magic Bands still going to be important or will guests use other kinds of devices/wearables? 6. Should Disney expand the use of MyMagic+ to its other theme parks?
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