| XYZ Company is planning an advertising campaign for its new product. The media considered are television and radio. Rated exposures per thousand dollars of advertising expenditure are 10,000 for TV and 7,500 for radio. Management has agreed that the campaign cannot be judged successful if total exposures are under 750,000. The campaign would be viewed as superbly successful if 1 million exposures occurred. In addition, the company has realized that the two most important audiences for its product are persons 18 to 21 years of age and persons 25 to 30 years of age. The following table estimates the number of individuals in the two age groups expected to be exposed to advertisements per $ 1,000 of expenditures: Exposures per $1000
Age Television Radio |
| 18-21 2,500 3,000
25-30 3,000 1,500 |
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