| Understand the nature of services and the service strategy employed by a successful service-based enterprise (BAIDU Enterprise) with a focus on innovation
And service differentiation. |
Assignment Overview
| Weighting: | 20% |
| Mode: | Individual |
| Requirements: | A report between 5-6 pages long |
Report Content Requirements
Your task is to research BAIDU an IT service based company and using publicly available information, analyze the organization and its business model, the market it operates in and its competition. You should describe the nature of the service offered by the Baidu Company and its service strategy in terms of the operating strategy, service concept and competitive strategy. Your research and analysis must be presented as a detailed report in a format that is suited for a senior management audience, and must highlight clearly the innovation and service differentiation that has led to the success of your selected case study. Please cite and reference the research included using the Harvard style. Assistance on referencing and report writing is available from Deakin’s Study Support site.
Marking Criteria
This project is worth 20% of your total mark.
| Criterion
Introduction 05 |
Marks |
| Service concept | 20 |
| Operating strategy | 20 |
| Competitive strategy | 20 |
| Service differentiation
Conclusion 05 Recommendation |
20 |
| Overall report quality (writing style, layout/formatting, spelling/grammar) | 5 |
| Appropriate and correctly formatted referencing | 5 |
| Total (will be scaled back to a mark out of 20) | 100 |
