What were the sources of IKEA’s successful entry into furniture retailing in Sweden?

Read the Ingvar Kamprad and IKEA case study and answer the following questions:
1. What were the sources of IKEA’s successful entry into furniture retailing in Sweden?
2. How important was internationalisation to IKEA? What challenges did IKEA face as it expanded abroad and how did it overcome them?
3. What were the management processes by which IKEA coordinated its European activities?How effective were they?
4. What was Ingvar Kamprad’s role in IKEA’s development?
5. What challenges lie ahead for IKEA and how should Anders Moberg deal with them?

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What were the sources of IKEA’s successful entry into furniture retailing in Sweden?

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