This assignment’s purpose is to perform a written analysis of a real company
that has expanded its operation across borders into foreign/international
markets. You may chose a company operating in the country that you studied in
Assessment One.
There are two inter-related components of this assignment:
a) Presentation
b) Business Report
You will form groups of Four to Five depending upon the numbers in the class.
The company you select needs to be approved by the lecturer by WEEK 7.
For the purposes of this case study you will assume that you are external
consultants who have been brought in by the company’s senior executives to
report on the business’s international growth strategy, identify any issues and
provide quality recommendations for improvement.
Your report must address the following key areas:
• Overview of the company and current operating position
• Review of company’s international competitive strategy
• Existing organisational design structure and control issues
• Entry strategies used to enter other regions/countries
• Operational control, production and distribution/supply chain management
• Management of Human Resources across borders
• Identify key issues or opportunities for management
• Recommendations to management for improvement
You will need to cite material from academic texts or articles or official sources,
e.g. government reports, and the final report MUST BE WRITTEN IN YOUR OWN
WORDS.
All reports must contain in-text citation and complete set of references at the
end of the paper.
Your report and presentation will be assessed as follows:
Group Presentation
Report structure, written presentation
Executive Summary
Knowledge of concepts and course material
Investigative and research skills shown
Overall impression of excellence